Email This Page to a FriendAnchor Point
December 8, 2016
What a remarkable story of forgiveness and grace.
The title of this film is "Anchor Point", a term I wasn't familiar with.
ME: "Siri, what is the meaning of anchor point?"
SIRI: "An anchor point is a point on an archer's face (such as the chin) against which the drawing hand is placed in order to stabilize the archer's aim before the release of the arrow."
Thanks to J.T. Van Zandt, a fly-fishing guide in central Texas, for opening up so honestly about your family in this film, so we could all reflect on our own relationships with our fathers and sons.
I stumbled onto this little film/ad randomly on the web, and as I was watching it, it reminded of a couple guys I knew in Austin, Texas, who I learned a lot from in a previous life. It felt like it had the soul of Bryan Jessee and his creative work, along with the brilliance of Mark McGarrah's marketing mind.
ME: "Siri, where is YETI based?"
SIRI: "YETI is headquartered in Austin, Texas".
ME: "Siri, who is YETI's advertising agency?"
SIRI: "YETI's advertising agency is McGarrah-Jessee in Austin, Texas."
In a way, we can all thank Mark McGarrah and Bryan Jessee for Off Center Harbor. A lot of what I learned from these guys is at the core of what has made OCH work. The world is so small, and as it spins full circle, it's hard to know the influence we have on people. Please know that I'm grateful, Mark and Bryan.
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